 |
Marketing Minute
Marketing in an economy that is constantly changing is a challenge for everyone. To help deal with this challenge I have used many of the philosophies presented in Seth Godin’s Purple Cow. In a nutshell, Godin states that marketers no longer have the power to command the attention of anyone they choose, whenever they choose; that consumers have more power, and marketers must show more respect. Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. He calls a remarkable product or service a purple cow. After all you would take notice of a purple cow. I am constantly looking for ways to be more PURPLE in my marketing. It has worked for my company and I would love to show you how it will work for yours. As a way of getting started, I am pleased to offer 10 Tips for improving your marketing results: - Draw the picture of your Ideal Customer - Determine the most effective sources of touches to reach that Customer - Develop a Marketing Plan (Keep It Simple) - Build a dynamic database system through multiple sources - Create an Offer that is so valuable, unique, powerful, exclusive, or exciting, yet relevant, that the reader will respond immediately. - Create a Unique message that will not only be remembered but will encourage repeating to others. - Establish a process to track and measure results for refinement - Make sure there is a plan for systematic lead distribution for follow up - Repeat the steps above (This is a ongoing process that will allow for greater results over time)
Click on the link below for a pdf of the current Marketing Minute mailer. |
